SUSTAINABILITY
We believe sustainability can only be achieved in its true sense by maintaining the highest standard of quality for every detail of the product that is being produced. One key ingredient which is usually not mentioned or written on a shirt’s label is water. Cotton is a very thirsty crop; it can take up to 2,700 litres of water to produce the cotton required to make a single t-shirt. The amount of fresh water available in this world is less the 1% as 97% is salty and 2% is frozen in ice and snow. So to meet the needs of people and nature, we have to get smarter about how we use water because the demand for water is increasing day by day.
The Cotton London takes sustainability very seriously that is why we ensure our clothes are long lasting with minimalist design as fashion changes all the time. Our vision and goal for manufacturing world's finest cotton clothing is to achieve the following:
- Producing long lasting products
- Producing durable and timeless garments
- Sourcing natural fibre
- Reducing negative environmental impact
- Reducing negative social impact
- Supporting ‘Made in Great Britain’ initiative
- Supporting ‘Made in Europe’ Initiative
This is our selection criteria for producing the World’s Finest Quality Cotton Clothing.
Our verification process starts from the beginning of the actual source of the Cotton plant:
- How it is cultivated?
- How it is picked?
- How it is distributed?
- Do the cotton bales have an authenticity seal?
Considering all these questions and factors we only source extra-long staple cotton such as Cotton USA, Supima, Egyptian Giza 45 and West Indian Sea Island Cotton which guarantees all sustainability requirements are fulfilled. This enables us to produce shirts produced by durable yarns and elegant fabrics.
Monitoring how cotton source is spun to produce yarn:
- How Cotton source is verified?
- Does the factory satisfy Textile Industry Standards?
- Is the factory one of our approved Cotton Sources?
All our current yarn manufacturers satisfy our requirements and much more. All our yarn manufacturers are based in Italy, Switzerland or Turkey producing the world’s finest and most luxurious yarn.
Whether it is Cotton Yarn Dyeing or Fabric Dyeing we measure how it is dyed to produce required colours:
- How Cotton source is verified?
- Does the factory satisfy Textile industry standards?
- Is the factory one of our approved Cotton Sources?
- How does the factory dispose of hazardous chemicals?
Most of our Yarn and Fabric manufacturers have their own dyeing house. All our industry partners hold certifications such as OEKO-Teks Standard 100, ISO 9000, Global Recycle Standard, Global Organic Textile Standard GOTS and many more.
Whether it is Cotton Fabric weaving or Fabric Knitting we evaluate how it is weaved or knitted to produce our luxury Fabrics:
- How Cotton source is verified?
- Does the factory satisfy Textile Industry Standards?
- Is the factory one of our approved Cotton Sources?
- How does the factory dispose of hazardous chemicals?
- Does the factory meet the minimum age requirement for its employees and pay them at least minimum legal wage?
All our Industry partners producing Fabrics fulfill all our suitability demands and much more. Most of our fabric is manufactured in Italy by Albini Group or by Grueter in Switzerland.
After verifying all our sources mentioned above we ensure our in house garment manufacturing or industry partners comply with our strict requirements.
- Does the manufacturing factory satisfy Textile Industry Standards?
- Does the factory meet the minimum age requirement for its employees and pay them at least minimum legal wage?
- Is the factory located in Great Britain or Europe?
- Does the manufacturing factory satisfy environmental standards?
All our Industry Partners manufacturing our garments fulfill all our suitability demands and some more. Most of our garments are manufactured in Italy or here in England in small artisan factories employing local resources.
We go above and beyond our packaging. We ensure our luxurious packaging satisfy our sustainability requirements:
- Does the manufacturing factory satisfy packaging industry standards?
- Does the factory meet the minimum age requirement for its employees and pay them at least minimum legal wage?
- Is the factory located in Great Britain or Europe?
- Does the manufacturing factory satisfy environmental standards?
All our Industry Partners manufacturing our packaging fulfill all our suitability demands. We are supporting UK local business to source all our packaging here in England. We have included luxurious packaging for all our garments in order to use the packaging for some other purpose or it can be used to keep our timeless and durable garments for years to come.
We currently do finishing in house:
- Ensure each garment is defect free.
- Ensure each garment is hand packaged.
- Establishing a direct connection with our customers.
- Ensuring excellent customer relationship.
All our garments are currently finished at The Cotton Studio in London. Orders are dispatched after careful quality assurance. Similarly all our labels, tags, thank you cards are produced in partner factories which are OEKO-Teks Certified.
